It's called the TrackingPoint rifle. On a firing range just outside Austin in the city of Liberty Hill, a novice shooter holds one and takes aim at a target 500 yards away. Normally it takes years of practice to hit something at that distance. But this shooter nails it on the first try.
The rifle's scope features a sophisticated . The shooter locks a laser on the target by pushing a small button by the trigger. It's like a video game. But here's where it's different: You pull the trigger but the gun decides when to shoot. It fires only when the weapon has been pointed in exactly the right place, taking into account dozens of variables, including wind, shake and distance to the target.
The rifle has a built-in laser range finder, a ballistics computer and a Wi-Fi transmitter to stream live video and audio to a nearby iPad. Every shot is recorded so it can be replayed, or posted to YouTube or Facebook.
"Think of it like a smart rifle. You have a smart car; you got a smartphone; well, now we have a smart rifle," says company President Jason Schauble. He says the TrackingPoint system was built for hunters and target shooters, especially a younger generation that embraces social media.
"It has a password protection on the scope. When a user stores it, he can password protect the scope that takes the advanced functionality out. So the gun will still operate as a firearm itself, but you cannot do the tag/track/exact, the long range, the technology-driven precision-guided firearm piece without entering that pass code," he says.
Schauble says demand has been "overwhelming." TrackingPoint now has a waiting list. Others are interested, too: Rifle maker Remington Arms wants to use the technology in rifles it wants to sell for around $5,000.
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